NUBANKERS
Insight: Traditional banks always sponsor major shows but never think of ways to make life easier for the true fan.
Idea: While other banks sponsor the shows, Nubank will sponsor the true fans.
Solution: We introduce Nubankers - The Fan Service, the financial space for Brazilian fans, where we create a strategic plan specifically designed to help fans meet their idols. In addition, we offer various benefits on the big day, such as life insurance for fans, mobile phone insurance, cashback on transportation/accommodation, and insurance against cancellation in case the artist cancels.
Miami Ad School
Diretores de Arte:
Lourenço Almeida
Pedro Corteletti
Video Narration:
Being a true fan can be a tough job. Dedicated fans face situations... let's say... complicated.
But at least in one of them, Nubank is here to save you! When you're financially programmed for an adventure like this, the hassles are smaller.
We created Nubankers, the financial space for Brazilian fans... who are (passionate, hysterical, crazy, incredible, tireless, unique) and now, sponsored.
Based on the dates of the shows and the ticket prices, Nubankers uses your spending history and creates a tailor-made plan, designed for you to achieve your big dream: to be face to face with your favorite star.
On the big day, Nubank continues by your side.
While other banks sponsor shows, Nubank sponsors the true fan.